Candy Meets Couture: M&M’s® and kate spade new york Heighten Customer Engagement with Playful Holiday Collection

In a sweet collaboration, Mars M&M’S® and fashion icon kate spade new york have launched a candy-inspired capsule collection just in time for the holiday season. The unique partnership blends the playful and colorful spirit of M&M’S with kate spade new york’s distinctive design, offering fans an eye-catching lineup of jewelry, handbags, and accessories. 

M&M’S Global General Manager Jane Hwang stated, “The M&M’S brand has long been committed to bringing people together through colorful fun. Partnering with a brand like kate spade new york, known for joy and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.” 

Charlotte Warshaw, kate spade new york’s vice president, Americas wholesale, global licensing & collaborations, said, “kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures. This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.” 

The collection gets its inspiration from M&M’S iconic candy packaging and vibrant color palette. The designs incorporate kate spade new york’s signature craftsmanship, resulting in fun, one-of-a-kind pieces that merge the worlds of fashion and candy.  

Key items in the capsule collection include the M&M’S x kate spade embellished crossbody bags, coin purses, and jewelry collections, all of which reflect the unmistakable shapes and colors of M&M’S. 

The limited-edition collection will be available beginning November 1, 2024, at select M&M’S and kate spade stores, department stores, and on both merchants’ websites.  

Watch this fun Instagram Reel promoting the new product drop: https://www.instagram.com/reel/DBYxdQFR0dq/ 
 

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