The holiday shopping season is quickly approaching, and as an ecommerce or retail marketer, now is the time to start preparing your strategies to maximize revenue. With the 2023 Black Friday and Cyber Monday (BFCM) season behind us, it’s crucial to apply the lessons learned to ensure success in the upcoming 2024 season.
Data from 2023 suggests that holiday sales will likely start earlier than ever in 2024, possibly as early as the first half of October. To capitalize on this....