T-Mobile is turning June into “Member Month,” a month-long celebration packed with exclusive perks, savings, experiences and sweepstakes for customers. Building on the success of T-Mobile Tuesdays, the carrier is...Read More

T-Mobile Partners With America250 to Celebrate Nation’s Birthday with a Series of Events T-Mobile is joining the nationwide celebration of America’s 250th anniversary as an official sponsor of America250, the nonpartisan...Read More

BMO has officially launched Blue Rewards, a new loyalty program designed to help Canadians earn more value from their everyday spending. The rollout marks the completion of BMO’s transition from the AIR MILES program, with existing AIR MILES...Read More

Scaling customer engagement without scaling headcount is one of the central challenges of modern marketing. The volume of decisions required to run a funnel effectively, who receives what message, on which channel, at which moment, quickly...Read More

What you need to knowCustomer loyalty strategy is shifting away from program design to relationship discipline, requiring brands to deliver value, relevance and emotional connection consistently over time.Customer retention strategy still depends...Read More

Celebrity Cruises Expands its Captain Club’s Loyalty Program with New Milestone Levels and Enhanced Perks Cruise lines continue to invest heavily in loyalty programs as they look to reward their most dedicated guests, and Celebrity...Read More

As travelers increasingly seek experiences that go beyond traditional hotel stays, loyalty programs are finding new ways to connect members with their passions. This tennis season, World of Hyatt is leaning into that trend by offering members...Read More

Customer loyalty isn’t what it used to be—and that’s not a bad thing.In a recent feature from Loyalty360 our team at Baesman shared perspectives on how loyalty is evolving, and what brands must do to keep up. The...Read More

Amazon Prime Day Event Returns in June with Millions of Exclusive Deals for Members Amazon is bringing back its biggest shopping event of the year, with Prime Day running from June 23 through June 26 and offering millions of deals exclusively...Read More

TELUS is expanding its customer loyalty program with a new lineup of benefits designed to deliver more value beyond traditional telecommunications services. Through enhancements to TELUS Rewards, members now have access to a wider range of health,...Read More