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Enterprise Rent-A-Car has launched its annual “Plus Your Points” promotion, which sparks considerable interest and customer engagement from members of its loyalty program−Enterprise Plus. According to Greg Phillips, Brand Publicity Manager at Enterprise, Enterprise Plus members have embraced the annual “Plus Your Points” promotion, which began in 2012. “The promotion is a way for us to reward our Enterprise Plus loyalty members for their continued business, and each year we see a strong response from....

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