During his company’s third-quarter earnings conference call on Nov. 19−which saw sales drop 2.9%, to $3.85 million from the same period last year−Gap CEO Art Peck talked about mobile as a big opportunity to create increased customer engagement.
“To me, the big issue and the big opportunity, and it’s both an issue and an opportunity, is the continued growth of mobile traffic,” Peck explained, according to Seeking Alpha. “Anybody who is telling you the truth will tell you that it’s become....