Macy’s is set to launch a new series of free NFTs celebrating the brand’s 4th of July Fireworks celebration. In preparation for the new NFT drop, Macy’s will launch its Discord channel, adding to the company’s roster of social customer engagement platforms.
“As we commemorate our Independence Day with the nation’s largest pyrotechnic celebration, Macy’s wanted to take the fun into the Web3 frontier bringing the revelry to a digital landscape,” said Will Coss, executive producer of Macy....