Wells Fargo Eyes Future to Restore Customer Trust and Brand Loyalty
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Since Tim Sloan became CEO of Wells Fargo in October, his primary mission is to restore trust and pride in the company. What’s more, he is focusing on the company’s retail banking compensation program to instill greater employee engagement and, in turn, more effective customer engagement and brand loyalty. Back in October, Sloan addressed Wells Fargo team members in Charlotte and addressed the sales practice issues “that have so clearly harmed our company’s reputation over the past several weeks. I want to say we....

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