Subscription-based loyalty programs are becoming more and more popular. Lululemon, for example, has just created its first loyalty program using a subscription-based model. In addition, Loyalty360 has spoken with Kobie Marketing on how subscription-based programs can increase retention. We’ve seen lots of success with this model and we think more brands will consider it in the near term.
However, subscription-based programs are not a catch-all solution to revenue problems. MoviePass, for example, is hoping to boost its....