People love subscription-based loyalty programs. One need only look to the two most famous and successful examples—Amazon Prime and Netflix—for proof. Technical athletic apparel company Lululemon Athletica has decided to capitalize on this love with its first loyalty program.   Company CEO Calvin McDonald says of the program pilot test, “The response was very strong, and exceeded our expectations.” The pilot was conducted in Edmonton, Alberta, over 700 miles away from Vancouver, British Columbia, where....

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