The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering. Subscription is both the latest trend and something that dates back to the Book-of-the Month Club, which has passed its 90th birthday. Curation and re-ordering tactics are in much of the same category.

The real innovation that makes it all work for increased retention -
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