The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering. Subscription is both the latest trend and something that dates back to the Book-of-the Month Club, which has passed its 90th birthday. Curation and re-ordering tactics are in much of the same category.

The real innovation that makes it all work for increased retention -

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content