In a move that breaks from its traditional D2C roots, SmileDirectClub announced a partnership with Walmart this week to sell a new lineup of oral care products that will be available at Walmart stores across the United States and online.
It is another move by the direct-to-consumer brand, which was founded in 2014, to not only expand its retail presence, but also grow its product line and overall business. SmileDirectClub has sold accessories for some time, but the announcement with Walmart is its largest expansion so far.
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