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After its founding in 1962, Walmart experienced a meteoric rise. The brand was incorporated by 1969 and publicly traded by 1972. Come 1990, Walmart became, by revenue, the largest retailer in the United States. Now, the brand continues to be a staple in the routines of millions of consumers.    The retailer’s success was largely due to its promised “everyday low prices.” Consumers wanted to pay the best price, and they would give their....

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