D2C Beauty Trends: Relevance, Authenticity, and the Path to Brand Loyalty
The Yotpo Team | July 17, 2019

Beauty is ready for a makeover.  The sector, a hotbed for invention and reinvention, is evolving with the rise of game-changing brands - many selling direct-to-consumer (D2C) via eCommerce.

The following report explores the brand values and marketing tactics that resonate with beauty consumers today, with additional insight into preferences based on generation and geography.

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