Description


We are analytic, loyalty and marketing experts who uncover actionable insights about your customers to enable more profitable relationships through loyalty and 1:1 marketing. Cogensia is unbiased, numbers driven and customer focused.

We are committed to improving customer loyalty program performance. We have the skills, capabilities, and experience to assess and analyze the value of customer loyalty initiatives, both new and existing. 

We serve as trusted advisers to:

  1. Assess existing customers’ value and needs, marketing and loyalty program performance and optimal parameters for marketing initiatives
  2. Design program updates and/or new pilot programs and differentiated customer experiences
  3. Execute recommended program pilot and drive to 1:1 interactive relationships
  4. Measure program engagement, incremental customer behaviors, and program  ROI

We bring a solid and experienced foundation of consumer insight and research methodologies, data analysis and modeling into our loyalty planning process.  We utilize the insights we gather, our loyalty expertise and 1:1 marketing experience to improve current programs or design new pilot marketing initiatives.

 

More Information

Visit Cogensia.com to learn more about our products and services.

DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Driving Traffic Through Personalization: The 4 Step Journey
  • Cogensia Loyalty Solutions
  • November 02 2017
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How to Use Data Analytics to Move Customer Loyalty
  • Cogensia Loyalty Solutions
  • October 15 2015
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Supplier-Contributed Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Is 2018 Your “Year of The Customer”?
  • Cogensia Loyalty Solutions
  • December 27 2017
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Improve Profitability Through Customer Lifetime Value
  • Cogensia Loyalty Solutions
  • September 14 2017
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Is Your Marketing CRM Ready for Big Data?
  • Cogensia Loyalty Solutions
  • February 13 2017
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