PetSmart officials want their company to be the trusted leader in the pet space but needed to update their loyalty program and develop new strategies to drive brand loyalty and enhance the customer experience.
An updated loyalty program will help strengthen the emotional connection the retailer shares with its pet parents. With an assist from Kobie Marketing, PetSmart expects to increase customer awareness of its industry-leading products and suite of pet services including its grooming services, dog training, in-store PetsHotel®....