On the heels of its “Make It What You Want” campaign during the Winter Olympics—where Subway showed customers how it is shifting its advertising strategy to develop creative messaging that resonates with its core audience in a more contemporary fashion—the company announced plans for a new loyalty program that launches in March.
Subway’s new loyalty program will offer customers $2 off any menu item for every $50 spent. Subway’s U.S. sales fell 4.4 percent in 2017, according to food service....