Mattel has been an iconic brand since its inception in 1945. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations.
But, in recent years, Mattel has fallen on difficult times as it tries to stem the tide and energize the proud brand. Margaret Georgiadis is Mattel’s new CE having assumed the company’s reins in early February after stops at Google, Groupon, Card Products, and Discover Financial Services.
Georgiadis is well aware of....