Nordstrom Reports Loyalty Program and In-Store Events Drive Customer Loyalty and Sales Growth
Nordstrom released its first quarter fiscal 2024 financial results, showing a net sales increase of more than 5% year over year. Meanwhile, the retailer’s digital sales have increased for the fourth consecutive quarter and account for 34% of its total sales. Nordstrom leverages in-person events to complement its digital loyalty program and boost customer engagement and sales.
“Our Nordy Club loyalty program....