Meeting customer needs is an ongoing challenge, Shawn Stewart, Vice President, Loyalty and Analytics, Canadian Tire, told Loyalty360 in late 2014. Stewart made that comment before Canadian Tire’s iconic loyalty program−My Canadian Tire ‘Money’−went digital.
The program complements Canadian Tire ‘Money’, which remains in circulation. Canadian Tire money is known for its fictional Scottish character known as Sandy McTire.
Fast forward to the company’s Aug. 4 second-quarter earnings call....