The campaign is brought to life through compelling storytelling, immersive consumer experiences, and strategic partnerships with athletes and sports figures. A key feature is the launch of the new CLIF BAR Cookies & Creme energy bar, a delicious addition to the brand’s other flavors. This new product blends organic, non-GMO rolled oats and delivers 11g of plant protein per bar, providing a nourishing way to fuel active lifestyles.
CLIF BAR at Mondelez Senior Marketing Director Nicolas Henault said, “This campaign is about helping to give people the energy that empowers them to do what they love and stay motivated to push past limitations. We are deepening our efforts to help fuel people to Raise Their Bar while demonstrating our dedication to doing the same – bringing innovations and activations that meet our consumers’ needs and inspire them on their unique journeys. For more than 30 years, CLIF BAR Energy Bar has been a trusted source of energy, intentionally crafted with quality ingredients. Today, we remain strong in our commitment to serving our consumers with high-quality products that exceed expectations.”
The “Raise Your Bar” campaign, which kicked off on February 3, features digital ads and content celebrating perseverance in the face of obstacles, whether it’s bad weather, exhaustion, or other challenges. With a focus on consumers who continuously challenge themselves, the campaign underscores the sense of accomplishment that transcends limitations. Featured content will be displayed across Google Display, Amazon Prime Video, Meta, and YouTube. CLIF BAR has partnered with Strava for various activations to encourage customers to raise their bar.
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