Strava and Apple Fitness+ Partner to Inspire and Motivate Fitness Enthusiasts in 2025

Fitness brands Strava and Apple Fitness+ recently partnered to inspire and motivate subscribers of both services and provide more value

The collaboration introduces several exciting features, including a free three-month trial of Apple Fitness+ for Strava subscribers and enhanced integration to track and share Fitness+ workouts and details. Fitness+ will also feature celebrated athletes from the Strava community in exclusive workouts. 

Strava Chief Business Officer Zipporah Allen said, “January marks an important moment for Strava users as they look to stay motivated, build consistency, and get started on their goals in the New Year. Strava and Apple share a commitment to supporting our joint users on their active journeys. We are excited to be working together to bring a new Fitness+ integration and a special offer to Strava subscribers to meet their fitness milestones in 2025 and beyond.” 

Users can see their Fitness+ workouts displayed in their Strava feed in a detailed format, including key information such as trainer names, key metrics, episode numbers, and music genres. This enhanced visibility allows users to track their progress, share achievements, and connect with their community for added motivation. 

As illustrated in Strava’s 2024 Year in Sport: Trend Report, which revealed that 84% of athletes prefer daily workouts lasting an hour or less, the combination of Strava and Fitness+ provides an ideal solution. Fitness+ offers a broad variety of workouts and meditations ranging from five to 45 minutes, perfectly complementing Strava users’ diverse fitness routines. 

Strava subscribers in the U.S., U.K., Australia, and Canada can receive up to three months of Fitness+ free, gaining access to more than 6,500 workouts and meditations across 12 types of fitness and wellness content. To activate the offer, users can simply navigate to the “You” tab in the Strava app, select “Your Strava Subscription,” and then follow instructions to claim the free trial. 

Also, during January, Fitness+ will showcase exclusive workouts featuring top athletes from the Strava community. A strength workout was led by Hellah Sidibe on January 13th, and a treadmill workout with Kayla Jeter will follow on January 27th. 

Watch this engaging Instagram reel to learn more about the partnership: https://www.instagram.com/applefitnessplus/reel/DEfy1c6TSWH/ 
 

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