KIND Snacks wants consumers committed to wellness to embrace the idea that what’s good for you can also be indulgent. With this concept in mind, KIND is tapping into one of the biggest self-care trends of 2024: bed rotting. The wellness trend has seen more than 310 million mentions on the social media platform TikTok, with the GenZ population calling it self-care. Bed rotting is a type of mindfulness in which the participant lays down to reset and recharge from the outside world. KIND is collaborating with “Summer House&rdquo....