Caring about customers, understanding their needs and desires, and trying to fulfill those expectations can loom as daunting tasks for loyalty marketers. Customers, now more than ever, want to be loyal to brands that clearly show them they care.
According to a new study from Wunderman, a leading global digital agency, today’s marketplace is defined by increased transparency and decreased trust, which means that brands must prove that they will commit to earning their customer’s business.
In fact, the study revealed that 79....