7-Eleven Innovates in Customer Experience (Again!)
LISTEN TO THIS ARTICLE
0:00 / 0:00

This year marks the 50th anniversary of the release of the Nutter Butter cookie, introduced in 1969 by Nabisco. Convenience store retailer 7-Eleven is recognizing this anniversary with its Go Nuts! campaign. It will offer a Nutter Butter cookie-flavored latte (which contains real cookie crumbles) and free cookies on National Peanut Butter Cookie Day, which is Wednesday, June 12. This campaign highlights 7-Eleven’s commitment to bringing customers the kinds of experiences they want.   7-Eleven worked with Mondelēz International....

Recent Content