Williams Sonoma Announces Partnership With Nutella

Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced the launch of a new virtual event series in partnership with Nutella®, The Original Hazelnut Spread®. Each of the five virtual events will feature a celebrity chef, baker or renowned food personality from across the country as they share recipes, tips and techniques for creating breakfast and brunch dishes featuring Nutella® to make mornings special.

Event attendees will be able to travel virtually with co-host and Williams Sonoma Test Kitchen Chef, Belle English, to the kitchens of celebrity chefs like BRAVO’s Top Chef-winner, Brooke Williamson and Amirah Kassem of Flour Shop fame. Brian Hart Hoffman from Bake from Scratch Magazine along with award-winining Chefs Timothy Hollingsworth and Chef Matt Bolus will also host a class showcasing their unique take on adding Nutella® to any breakfast menu. Each class brings to life creative ways to make breakfast that much more special with Nutella®, giving families opportunities to create moments together and bond over shared experiences in the kitchen.
Williams Sonoma Breakfast Club presented by Nutella® Virtual Events Include:

  • Nutella® Pancake Party featuring Chef Brooke Williamson & Her Son, Hudson; Date/Time: Saturday, April 10th at 11:30am PST/1:30pm CST/2:30pm EST; Recipes: Banana pancakes with Nutella® Custard, Candied Hazelnuts and Brûléed Bananas and Nutella® Swirl Pancakes

  • Nutella® Family Breakfast featuring Chef Timothy Hollingsworth & The Hollingsworth Family; Date/Time: Saturday, May 1st at 11:30am PST/1:30pm CST/2:30pm EST; Recipes: Nutella® Filled French Toast with Macerated Strawberries and Banana, Bacon, and Nutella® Pancakes

  • Nutella® Crepes featuring Bake from Scratch Magazine’s Brian Hart Hoffman; Date/Time: Saturday, May 22nd at 11:30am PST/1:30pm CST/2:30pm EST; Recipes: Nutella® Crepe Cake and Banana, Nutella®, and Mascarpone Crepe

  • Nutella® Southern Breakfast featuring Chef Matt Bolus; Date/Time: Saturday, June 12th at 11:30am PST/1:30pm CST/2:30pm EST; Recipes: Hot Chicken & Waffles and Hazelnut Cinnamon Rolls with Citrus Spiced Nutella® Icing

  • Nutella® Birthday Breakfast featuring Flour Shop’s Amirah Kassem; Date/Time: Saturday, July 10th at 11:30am PST/1:30pm CST/2:30pm EST; Recipes: Nutella® Explosion Pancake Cake with Sprinkles and Nutella® Pancake Bitelets

Tickets are available for purchase at: http://williamssonomabreakfastclub.squadup.com. Fans will also be able to register across Nutella®’s Facebook, Twitter and Instagram pages.

Tickets for each class are $5 or access to all classes will be available for $20. All proceeds from the Williams Sonoma Breakfast Club Presented By Nutella® Virtual Event Series will benefit No Kid Hungry in their fight to end childhood hunger in America. Additionally, the first 1,000 people who use the code NUTELLA will receive a free class.

“With people cooking and baking at home more than ever before, we’re excited to continue to offer our customers engaging and educational culinary content through our Virtual Events,” said Williams Sonoma President, Ryan Ross. “The Williams Sonoma Breakfast Club Presented By Nutella, will showcase how the Williams Sonoma Test Kitchen and some of our favorite chefs use Nutella to elevate everyday breakfast recipes.”

“Nutella is always looking for new ways to make breakfast time easy and exciting. These virtual classes will empower families nationwide with unique Nutella-centric recipes that put a fresh spin on morning meals,” said Todd Midura, Vice President of Marketing at Nutella North America, Ferrero. “We’re thrilled to partner with Williams Sonoma and expand our reach to bring even more people together around the breakfast table.”

For more information about Williams Sonoma’s Virtual Event offerings, please visit www.williams-sonoma.com/virtualevents and visit Nutella.com to stay up-to-date on the latest brand updates.

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