Six Flags Leverages AI To Enhance Customer Engagement and Increase Personalization

Six Flags Entertainment Corporation announced a comprehensive digital transformation aimed at transforming the guest journey. New strategies will leverage the power of AI to enhance customer engagement, provide personalized guest experiences, and allow for pre-visit planning.
Some notable advancements include: 

  • The launch of a new website leveraging AI for enhanced personalization and the unveiling of a future loyalty program.

  • The introduction of Missi Six, a digital concierge powered by Generative AI, on the Six Flags app and website.

  • A revamped mobile app featuring interactive maps for more straightforward park navigation, mobile food ordering, and customized recommendations based on user preferences.

  • The unveiling of the Six Flags Digital Wallet, enabling guests to access loyalty benefits and use preferred payment methods across all parks via the app, smartwatch, or wristband.

  • The deployment of integrated, real-time video and photo-capturing technology on the park’s roller coasters to allow guests to remember their favorite moments with high-quality imagery.

  • The launch of the largest e-game in theme park history and a revolutionary metaverse gaming platform merging the excitement of the theme park with online gaming.

  • Innovations to streamline and expedite access to rides, food, and retail, including self-serving kiosks and QR code/NFC technology for food ordering.

  • The implementation of Live Ride Wait Times to keep guests updated on ride wait times and a toll plaza to automate entry and facilitate three-second park entries.

  • The unveiling of an AI system aimed at the prevention of drowning across the Six Flags waterparks.

“Our guests are at the heart of everything we do, and this digital transformation is a testament to our commitment to providing unparalleled experiences where technology meets fun and excitement,” said Selim Bassoul, CEO of Six Flags. “AI allows us to enrich and personalize every guest touchpoint.”
Learn about partnership opportunities at Six Flags:
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