PNC Bank Survey Reveals Varying Financial Wellness Needs
PNC Bank’s second annual Financial Wellness in the Workplace Report reveals that the financial stress and goals of U.S. workers vary significantly across generations. The report highlights that Gen Z is the most financially stressed, with 76% expressing concerns, while 78% of employers acknowledge their employees’ financial stress. Each generation has distinct financial priorities, with Gen Z focusing on improving credit and Millennials, Gen X, and Boomers prioritizing retirement savings.
Kaley Keeley Buchanan, PNC’s SVP, emphasized, “Offering a mix of benefits that can appeal to a wide range of employee needs is essential for hiring and retaining great people across generations.”
The survey also found that Gen Z and Millennials are highly influenced by wellness benefits, with Gen Z workers particularly concerned about student debt and many employees living paycheck to paycheck.
The findings underscore the importance for businesses to offer tailored financial wellness programs to meet the diverse needs of their workforce and drive retention and productivity.
Read more in the Financial Wellness in the Workplace Report 2024 here.
Little Caesars Engages NFL Fans
Little Caesars is gearing up for the 2024 NFL season with promotions focused on fan engagement, first beginning with free delivery in early September for orders placed via its app or website. The initiative is part of the brand’s partnership with the NFL, aiming to enhance the gameday experience for fans.
“Football and pizza are a perfect match, and this partnership has brought great value to even more fans,” said Greg Hamilton, Chief Marketing Officer at Little Caesars.
The brand is also reintroducing its Pizza!Pizza! Pregame promotion and partnering with NFL stars, including George Kittle and Amon-Ra St. Brown, for commercials. Little Caesars will continue to support communities with its Love Kitchen, serving pizza to those in need during key NFL events. To date, nearly 4 million people have been served by the “Pizza for People” campaign.
Find out more about Love Kitchen here.
Celsius Adds “Essential Six” to NIL Roster
Celsius broadened its name, image, and likeness (NIL) roster by adding six prominent college football players, collectively dubbed the “Essential Six.” The athletes—Dillon Gabriel, Donovan Edwards, Jalen Milroe, Emeka Egbuka, DJ Uiagalelei, and Travis Hunter—will star in a new campaign that includes TV commercials, social media content, and various other channels. This expansion aligns with Celsius’ ongoing strategy to enhance its presence in sports marketing and connect with college culture through Celsius University, its national paid student marketing program.
Kyle Watson, Celsius CMO, highlighted the strategic importance of this move, stating, “The expansion of our NIL roster demonstrates our continued commitment to further connect our brand with our collegiate communities. Each athlete serves as inspiration and motivation to our consumers and their commitment to greatness truly embodies Celsius’ Live Fit lifestyle.”
The campaign will initially feature an introductory 30-second spot with dramatic music and empty stadiums, setting the stage for a series of athlete-focused ads throughout the college football season.
This strategic initiative complements Celsius’ broader marketing efforts, including previous sports sponsorships like its partnership with Scuderia Ferrari and Major League Soccer. PepsiCo’s investment in Celsius has contributed to the brand’s growth, helping it capture approximately 11% of the $19 billion energy drink market, driven by a consumer shift toward healthier and functional beverage options.
To learn more about Celsius University here.
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
PNC Bank Survey Reveals Varying Financial Wellness Needs Across America’s Most Generationally Diverse Workforce
Little Caesars Prepares for NFL Season with New Offers and Activations
Celsius centers campaign on college football to further Gen Z marketing