BMW to Offer Paid Heated Seat Subscriptions
BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.
A monthly subscription to heat your BMW’s front seats has options to subscribe for one year, three years, or “unlimited” access. BMW has slowly been putting features behind subscriptions since 2020, and heated seats subs are now available in BMW’s digital stores in UK, Germany, New Zealand....