Krispy Kreme® Introduces New Rewards Program, Making Earning and Redeeming Points Easier

Popular doughnut destination Krispy Kreme® is moving to a rewards program that will allow its members to earn points more quickly while making redemption even easier. The brand offered existing and new members special perks—like a  FREE Original Glazed® dozen in April and early May—plus daily deals featuring coffee and doughnuts designed to delight a doughnut lover’s tastebuds.
 
Members can now earn 10 points on every dollar spent at Krispy Kreme. Extra perks—like birthday treats and double-point earning opportunities—are also provided in the revamped program. The rewards program will also offer members the chance to try out limited-time products. 
 
“While other brands seem to be making it harder on loyalty members, we’re making Krispy Kreme Rewards easier and even more generous,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “We take a lot of pride in being generous to all our guests, and that’s not changing. By becoming a Krispy Kreme Rewards member, you’ll experience even more sweetness.”
 
Prior to the rewards program enhancement, members were restricted in how they could use accumulated points during redemption. Now, points can be used toward any reward.
 
Doughnut fans can join Krispy Kreme Rewards by downloading the brand’s app and or by visiting:
https://www.krispykreme.com/account/create-account
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Read more on Loyalty360:  
 
McDonald’s® and Krispy Kremes® Heighten Customer Experience
 
Seeking To Make a Positive Impact, KRISPY KREME® Releases the “Be Sweet” Responsibility Report
 
Krispy Kreme and McDonald’s Look to Expand Relationship

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