Hilton Grand Vacations Inc. (HGV), renowned for its vacation offerings and experiential travel, unveiled its celebrity lineup for its 2024 Vacation Brand Ambassadors. The roster includes legendary golfer Annika Sörenstam, singer and actress Katharine McPhee, and musician Joey Fatone, among others.
The brand ambassadors are part of HGV’s strategy to enhance its HGV Ultimate Access events, a program designed to offer unique experiences such as private concerts, sporting events, and exclusive meet and greets, offering unforgettable memories for HGV members and guests and tapping into the rising demand for distinctive vacation experiences.
“Creating unforgettable experiences for our members is a top priority at Hilton Grand Vacations, and we’re continuously building on our offerings to reach more members with new and exciting events,” said Gordon Gurnik, Senior Executive Vice President and Chief Operating Officer of Hilton Grand Vacations. “Our partnerships with HGV Brand Ambassadors are an important aspect of creating these experiences, and I’m honored to work with such an amazing, talented group of people.”
The ambassadors will participate in media campaigns and attend exclusive events throughout the year, spotlighting HGV’s offerings. Planned events include concerts across major U.S. cities like Las Vegas, Honolulu, Orlando, and Myrtle Beach.
Other 2024 HGV Brand Ambassadors include former Heisman Trophy winner and Pro Football Hall of Famer Charles Woodson, country music star Sara Evans, RIAA Diamond-certified artist Brett Young, LPGA golfer Nasa Hataoka, and singer and six-time Grammy-nominee Amy Hānaiali'i.
Additionally, HGV’s extended five-year partnership with the LPGA will increase the HGV Tournament of Champions’ purse to $2.5 million by 2029. The company also recently announced new partnerships with NASCAR, Great Wolf Lodge, and Bass Pro Shops to further its footprint in the experiential vacation market.
Learn more about the HGV Tournament of Champions here:
https://www.hgvlpga.com/
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