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Chipotle Mexican Grill will give away more than $200,000 in free crypto through a new interactive game called "Buy The Dip,” as well as promo codes for 1-cent guac and 1-cent Queso Blanco in celebration of National Avocado Day.
Chipotle now accepts digital currency, including cryptocurrency, nationwide through a partnership with Flexa. Guests can pay for their real food at Chipotle with 98 different digital currencies, including Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin through the app. Chipotle was the first U.S. restaurant brand to launch a cryptocurrency giveaway to celebrate National Burrito Day.
"We want to build the next generation of Chipotle fandom by connecting with the Web3 community," said Chris Brandt, Chief Marketing Officer. "We're excited to bring positivity to the crypto conversation by empowering fans to 'Buy The Dip.'"
Users must have a Chipotle Rewards account to play the interactive game. All players will have three chances to win every day during the active game dates.
Chipotle will also offer 1-cent guac to all Chipotle Rewards members on National Avocado Day when they use the digital-only promo code on the Chipotle app or website.
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