BJ’s Keeps Close Eye on Inflation and Consumer Behavior
BJ's Restaurants is closely tracking increasing inflation, both on its own costs and its impact on consumer behavior, and is managing the hikes, executives said Thursday.
“We began to more closely track the underlying patterns of our guests, so we can identify any shifts in our guest behavior early,” said Greg Leven, BJ’s CEO. “We measure not only overall sales and traffic trends, but deeper layers such as how often certain categories of guests....