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Chipotle Mexican Grill announced it is relaunching Guac Mode, an exclusive benefit for Chipotle Rewards members that unlocks access to surprise free guac rewards throughout the year, to celebrate the three-year anniversary of the Chipotle Rewards loyalty program.
When Guac Mode is activated by Chipotle, Chipotle Rewards members will see an extra reward in the My Rewards section of their account.
"Since Guac Mode launched two years ago, we've given out more than seven million orders of free guac to fans enrolled in the program," said Chris Brandt, Chief Marketing Officer. "With surprise guac rewards and extra cash drops on the line, Guac Mode is a can't miss opportunity for all Chipotle fans."
Chipotle is teaming up with Cash App to launch the $GuacMode Giveaway with $100,000 in cash drops on Twitter. Chipotle will issue a series of tweets that encourage fans to sign up for Guac Mode, follow @ChipotleTweets and @CashApp, and drop their $cashtag along with #ChipotleGuacMode as a response to the tweet for a chance to win extra cash.
Chipotle's Rewards members can also earn 10 points for every $1 spent in the restaurant, online, or in the app. Through the Chipotle Rewards Exchange, members can choose to exchange Rewards points for reward options, including free guac, double protein, beverages, and Chipotle Goods.
Members can also redeem their points for cash donations to support a variety of Chipotle's non-profit partners. The program also features Extras, personalized challenges that allow members to earn extra points and collect achievement badges. Chipotle Rewards was recently named to Newsweek's list of America's Best Loyalty Programs for 2022.
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