Videos & Podcasts

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

Your VIPs are those customers you cannot afford to ignore. They are a group with significant impact on a business’ bottom line! But how do you go about defining, engaging & nurturing them? How do you make sure they get that special...Read More

In marketing, a majority of attention is paid to the biggest brands operating big-budget programs to engage millions of consumers. The stories that are less told, though often just as compelling, are those of smaller companies that are able to...Read More

Consumer behavior continues to evolve driven by the digital transformation.  Consumer expectations are high and how organizations engage can either injure or build trust.  Being relevant is the key to understanding customers in the...Read More

Highly  engaged  customers  get  more  value  from  your product or service  and  in  turn  spend  more  and ...Read More

The wine industry is in an era of consolidation and change. Wineries are diversifying their vineyard footprints by planting and entering into new appellations and many are being acquired by larger players in an effort to build bigger, more varied...Read More

Welcome to a special 2018 Customer Expo preview where we hear from some of the leading brands and speakers, who will present at this year's conference, which is October 24-26 in Nashville, TN.  Read More

Welcome to a special 2018 Customer Expo preview where we hear from some of the leading brands and speakers, who will present at this year's conference, which is October 24-26 in Nashville, TN.  Read More

Welcome to a special 2018 Customer Expo preview where we hear from some of the leading brands and speakers, who will present at this year's conference, which is October 24-26 in Nashville, TN.Read More