Event management software provider Cvent has teamed with marketing software company Marketo on a joint platform.
LaunchPoint combines Cvent’s event management platform with Marketo’s, offering event attendee information to deliver targeted engagement to customers and interested parties.
“The LaunchPoint platform offers our customers an effective way to maximise the capabilities of Marketo’s customer engagement platform and deliver the most impactful results,” said Robin Bordoli, General Manager of....