The best loyalty programs create a personal relationship and a true bond with customers. Ideally, this should also create reciprocity. The customer gets a rewarding proposition that should entice them to continually reengage with the brand. But the brands themselves, of course, get the long-term value that comes with the enduring business of loyal customers.
Therefore, it is important for brands to recognize the genuine commitment that truly loyal customers make. They are faced with an endless sea of opportunities, so those customers that do continually display a high degree of brand loyalty deserve to be rewarded. And, perhaps more importantly, they also deserve to be thanked.
Since everyone loves to be appreciated, such gratitude can go a long way, and this sincerity is exactly what Ooredoo shows its customers.
Ooredoo, a leading telecommunications provider headquartered in Doha, Qatar, celebrated the first anniversary of its recent rebranding with “1000 Thank You’s.”
The special promotion was specifically related to Nojoom loyalty program members. For a limited time, the members were rewarded with 1,000 Nojoom points simply for texting the word ‘Ooredoo’ to the brand. The points could then be redeemed for a host of exciting offers and discounts from an array of partners across the Sultanate.
“We wanted to say 1000 ‘Thank You’s’ to each and every customer for their continuous support throughout this exciting year,” said Greg Young, CEO of Ooredoo. “Their loyalty has motivated us to constantly inspire, with innovative new products and services and firsts to the Omani market.”
Nojoom is available through the Ooredoo Oman app, and it offers customers a variety of innovative and inspiring offers including shopping, dining and telecoms promotions as well as airport pick-up, drop-off and lounge services.
It’s also been called a “one of a kind” loyalty program that supports a number of partnerships with Landmark Group and VOX cinemas, E-Max, Babyshop, Lifestyle, Splash, Fun City, and Shoe Express. This allows members to redeem a host of additional rewards specific to those retailers.
“Since rebranding, we have moved forward at tremendous speed with our plans to empower customers and enhance their way of life through technology, but this is just the beginning,” Young continued. “Providing the best customer experience has and will always be at the heart of everything we do and as we grow we promise to continue our momentum and offer the latest in telecoms solutions in the Sultanate.”