An aspirational prize is a good way to trigger an engaging loyalty campaign. Choice Hotels New Zealand just completed a successful loyalty campaign that offered a grand prize of a trip to Hawaii for two -- including seven nights in Waikiki, Honolulu, plus $2,500 spending money.
Choice Hotels Australasia (including New Zealand and Australian Choice Hotels) is part of Choice Hotels International, one of the world’s largest accommodation franchisors. Choice Privileges is the company’s global loyalty program, which allows....