Ulta Beauty has announced the launch of Conscious Beauty at Ulta Beauty. This is a new holistic initiative for the brand that will look to provide guests more choice and transparency. The program will debut in the fall and certify brands under five key pillars – Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging, and Positive Impact. These five pillars look to meet guest needs and have a positive impact on the world.
Under the Sustainable Packaging pillar, the brand is looking to continue its work with helping the....