Starbucks Doubles Down on Brand Loyalty in the Face of Trump’s Executive Orders
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Howard Schultz has always been a visionary and innovator in creating peerless brand loyalty during his impressive career at Starbucks. Although Schultz is stepping down as CEO at Starbucks on April 3, 2017−to be succeeded by current president and COO Kevin Johnson−on Sunday he wrote a letter to all employees regarding many issues connected to President Trump’s recent executive orders. “I write to you today with deep concern, a heavy heart, and a resolute promise,” the letter says. “Let me begin with....

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