Officials for Best Western Hotels & Resorts, which commissioned a new loyalty program study through U.S. News & World Report, found out that the results reaffirmed many of their core values that drive customer engagement and a seamless customer experience.
Tammy Lucas, director of marketing for Best Western, talked to Loyalty360 about the study, which surveyed 1,000 travelers who belong to loyalty programs, and the company’s ongoing mission to listen to its customers to provide an exemplary experience.
Respondents had....