Six Flags Entertainment Corp. and Samsung Electronics America recently announced a broad marketing partnership which appoints Samsung as the “Official Technology Partner” of the world’s largest regional theme park company. The partnership includes the debut of ground- breaking customer experiences coming to nine Six Flags parks—North America’s first Virtual Reality (VR) Roller Coasters, using Samsung Gear VR powered by Oculus.
Some of Six Flags’ most popular coasters will be equipped to allow....