When choosing a restaurant to dine at, a loyal customer will most likely select quality above every other factor, according to a new report from The NPD Group.
In a report titled, “Defining Value Today: How Consumers Choose to Eat Out,” NPD restaurant industry analyst Bonnie Riggs wrote that quality should be viewed as a cost of entry. What’s more, Riggs wrote that restaurant operators must also deliver on customization and fresh ingredients as these factors stand out in the value equation.
Nearly 5,000 consumers....