Loyalty360 has seen that many brands are substantially restructuring their loyalty programs or launching new ones altogether. These trends suggest that something serious has changed. To get a grasp of this change, we spoke with Christine Bardwell, Global Product Manager of Strategy at Oracle. The tech company has released a new whitepaper that examines major trends in the loyalty space. The report also makes evidence-based predictions for the future of the industry.
Bardwell first discussed the changes she has seen taking place....