Fandango, the go-to destination for more than 60 million moviegoers each month, is all about customer engagement and customer loyalty. Fandango describes itself as “a leading digital destination for all things movies.”
Loyalty360 caught up with Adam Rockmore, senior vice president, head of marketing & communications, to find out more about the company’s new brand identity.
Can you talk about Fandango’s new brand identity and what the company’s goals are for it from a customer engagement....