Red Robin Sees Increased Visits Following Loyalty Program Update
After Red Robin revamped its loyalty program in May in response to economic challenges, the restaurant chain saw an increase in enrollment. Since launching the new rewards program, signups have gone from 60,000 to 90,000 for each four-week financial period, marking an increase of 156% compared to last year. Red Robin’s Royalty program boasts more than 14.3M members, with 130,000 signing up after the loyalty refresh. Members of the loyalty program earn one point....