Domino’s Debuts Bold Brand Refresh with New Look, Sound, and Strategy
Domino’s is rolling out a major brand refresh, the first in over a decade, centered around a new jingle, “Dommmino’s,” performed by rising music star Shaboozey. Alongside the jingle, the company is introducing redesigned pizza boxes, featuring vibrant, simplified graphics and a premium black-and-gold design for its Handmade Pan and Parmesan Stuffed Crust offerings. The pizza brand is also tweaking its classic red and blue color scheme by....