LG Electronics USA and BuzzFeed’s Tasty, a social food network, have teamed up to make it easier than ever to bake cookies with Tasty’s first-ever food-based subscription box. The box feature recipes designed to be baked best in LG ovens and ranges using the brand’s exclusive ProBake Convection technology. Together, the two home brands have launched the LG | Tasty Cookie Club, delivering seasonal cookie baking kits, which include step-by-step recipe directions, organic, natural ingredients, as well as essential cooking tools.
As the “Official Oven of the Tasty Kitchen,” LG ranges and ovens with ProBake Convection deliver even baking results in less time compared to traditional baking. Inspired by pro-style ranges, LG ProBake moves the heating element from the bottom of the oven to the back wall along with a fan that circulates the warm air for optimal heat distribution and faster cooking times compared to a conventional oven.
The Cookie Kits will be delivered quarterly to consumers’ doorsteps and provide everything home chefs need to bake new twists on traditional treats inspired by Tasty, such as the “Pumpkin Spice and Everything Nice Cookie Sandwich Kit” for fall, “Ultimate Gingerbread House Cookie Kit” for winter, “Unicorn Pinwheel Swirl Cookie Kit” for spring, and “Everything but the Oven Chocolate Chippy Cookie Kit” for summer.
Consumers purchasing qualifying LG range and ovens with ProBake or built-in wall ovens in November and December receive a complimentary year-long cookie kit subscription. Tasty fans can also sign up for the LG | Tasty Cookie Club at lgtastycookieclub.com or purchase a standalone kit for $40 with shipping included.
“We’re always finding new ways to cater to our audience, and our data-driven insights show that ease of access is a big priority for Tasty users,” says Jake Bronstein, Head of Partner Innovation at BuzzFeed. “By joining forces with LG to bring ingredients and supplies for baking both inventive and classic desserts right to their doorstep, we can fulfill Tasty’s mission of making cooking fun and accessible for home chefs of all skill levels.”
As part of the LG and Tasty collaboration, LG and Tasty will launch a series of custom-branded videos featuring new recipes with acclaimed restaurateur and Tasty’s Executive Chef in Residence, Marcus Samuelsson, and Rie McClennny, a fan favorite Tasty Creator. The videos will offer something unique to BuzzFeed’s massive audience of more than 450 million people globally. Consumers can also purchase Tasty cookies at Tasty’s marquee at Madison Square Garden through year-end and check out LG and Tasty’s partnership at other experiential activations throughout the year.
“Tasty inspires its massive audience to get creative in the kitchen—and LG offers the right tools to cook and bake at home like a pro with America’s most-awarded appliances,” says David VanderWaal, Senior Vice President of Marketing, LG Electronics USA. “LG aims to make life good for consumers and through this unique partnership we’re introducing a new generation of consumers to the best way to bake the perfect cookie every time with LG ProBake Ovens.”
With Cookie Club, Tasty and LG bring both joy and utility to anyone looking to bake photo-worthy, delicious desserts and showcase the real-world application of LG ProBake Convection technology.