For Hilton Worldwide officials, technology innovation is always at the forefront of customer engagement strategy because it often leads to brand loyalty.
But, Hilton didn’t gain its meritorious status as a technology leader by simply churning out new offerings for the sake of them.
“Across the industry, you can see travel brands innovating to reach the consumer in any way possible,” Joshua Sloser, vice president of digital product innovation at Hilton Worldwide, explained to Loyalty360. “But it’s....