FedEx (NYSE: FDX) and Salesforce (NYSE: CRM) announced a new, multi-year partnership that integrates Salesforce Commerce Cloud and Salesforce Order Management with innovative capabilities from FedEx and ShopRunner, its e-commerce platform and subsidiary.
E-Commerce growth is putting pressure on retailers to ensure great customer experiences while keeping up with growing demand. Also, retailers have to manage multiple, complicated inventory management systems to fulfill orders and process returns while struggling to reach their customers in a crowded e-commerce ecosystem. With Salesforce and FedEx, companies now have a single platform that helps remove the complexity and protect the customer experience.
"Brands and merchants have to move quicker than ever to meet their customers' expectations," said Claude Russ, COO of FedEx Dataworks and CEO of ShopRunner. "With the combined power of Salesforce and FedEx, we will provide them the speed, control and economics they need to help them exceed those expectations. From optimizing their inventory management and fulfillment operations, to faster delivery and attracting new buyers, together we're helping change the game so brands and merchants can have greater control over the links of their supply chain and increase their competitiveness."
"We are in a world of commerce anytime and anywhere," said Lidiane Jones, EVP & GM, Salesforce Commerce Cloud. "Commerce Cloud and Order Management let companies sell wherever their customers shop and fulfill on any channel. Pairing that with FedEx's logistics capabilities lets us deliver an even faster, easier, and cost-efficient experience for our customers. Now, retailers can better meet shoppers' two-day shipping expectations without accumulating extensive costs or sacrificing their time or brand."
Bringing together Salesforce Commerce Cloud with ShopRunner and FedEx will redefine how brands and merchants manage the e-commerce journey from promotion and purchase to delivery and returns — delivering a fast and easy end-to-end shopping experience. Companies can harness the power of Salesforce's trusted Commerce Cloud, Salesforce Order Management and Einstein AI technology to quickly innovate, automate processes, and drive demand with deeply personalized digital commerce experiences at scale. With FedEx data-driven supply chain insights, comprehensive shipping network and ShopRunner e-commerce capabilities, companies can optimize and extend the post-purchase journey.
Through this partnership, companies can leverage next-generation intelligent supply chain and fulfillment capabilities to optimize their e-commerce operations. With an integrated platform to run some of the most essential parts of their business independently, companies will be able to unify the customer journey to help drive new demand and increase conversion on their owned channels, which can help in reducing reliance on third parties and preserving time and money.