Attracting and retaining small business owners can be a difficult task for financial institutions in their quest for customer loyalty.
A new report from ath Power Consulting examines, among other things, small business digital banking usage, offerings, delivery methods, and customer experiences at financial institutions nationwide.
Based on a survey of 441 small business owners (SBOs) conducted during the first quarter of 2017, digital channels have become primary for small business banking customers with two-thirds identifying online....